HBR: Change as Business as Usual

by Justin Long on July 19, 2011

Harvard Business Review has just posted a new article, “Communicating Change as Business as Usual,” which has some instructive thoughts about our topic. The article advocates an organizational model promoting “change readiness”—intentionally positioning one’s organization to seek out and take advantage of change. This framework assumes that change is coming (indeed, comes every day) and embraces it. Worth a read: if we positioned ourselves to engage daily incremental change, perhaps the habit of embracing change would more easily slide us into deep changes as required.

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